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People-Based Marketing: Transforming Customer Reach and Driving Measurable Results in The World of Digital

Our account manager, Robyn Freiheit, recounts her experience at CIMC 2017 by summing up a major lesson learned about people-based marketing in the digital world.

Reflecting on my time at #CIMC2017, one takeaway word persistently surfaces - people. But why would “people” be the takeaway message in a conference highlighting all of the hottest technologies, marketing tools, and trends? Because when it comes down to it, “people” are at the root of any effective marketing strategy.

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What Your Social Platform Says About You

Facebook, Twitter, and Instagram, oh my. It doesn’t take a psychologist to tell us that our online personalities can be different from our face-to-face ones, but it might take one to tell you why you’re so obsessed with the latest tweets, posts and pics. Team Jelly decided to channel our inner Freud and tell you a bit about yourself based on the social medium you prefer.

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Accountability and Reporting Were King in 2016. How’s 2017 Looking?

After the whirlwind that was 2016, 2017 is finally here. A time to start fresh, take control and take the world by storm. This might fizzle out soon enough but let’s start with a positive attitude.

So, what trends can we see in digital marketing in 2017? We turned to Jelly’s Principal, Darian Kovacs to make some predictions. But in order to move forward, we have to take a step back.

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