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People-Based Marketing: Transforming Customer Reach and Driving Measurable Results in The World of Digital

Our account manager, Robyn Freiheit, recounts her experience at CIMC 2017 by summing up a major lesson learned about people-based marketing in the digital world.

Reflecting on my time at #CIMC2017, one takeaway word persistently surfaces - people. But why would “people” be the takeaway message in a conference highlighting all of the hottest technologies, marketing tools, and trends? Because when it comes down to it, “people” are at the root of any effective marketing strategy.

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CIMC: 3 Tips to Rock the Conference


The third annual Change in the Making Conference (CIMC) was held at the Westcoast Railway Heritage Park in majestic Squamish, B.C. Over the course of two days, incredible speakers from Google, Facebook and Pixar took to the mainstage to present their ideas on changes in the industry. As an event host, Jelly Marketing experienced all the action up close and personal. We decided to compile a list of our top three takeaways/tips as a CIMC attendee.

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