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People-Based Marketing: Transforming Customer Reach and Driving Measurable Results in The World of Digital

Our account manager, Robyn Freiheit, recounts her experience at CIMC 2017 by summing up a major lesson learned about people-based marketing in the digital world.

Reflecting on my time at #CIMC2017, one takeaway word persistently surfaces - people. But why would “people” be the takeaway message in a conference highlighting all of the hottest technologies, marketing tools, and trends? Because when it comes down to it, “people” are at the root of any effective marketing strategy.

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CIMC: 3 Tips to Rock the Conference


The third annual Change in the Making Conference (CIMC) was held at the Westcoast Railway Heritage Park in majestic Squamish, B.C. Over the course of two days, incredible speakers from Google, Facebook and Pixar took to the mainstage to present their ideas on changes in the industry. As an event host, Jelly Marketing experienced all the action up close and personal. We decided to compile a list of our top three takeaways/tips as a CIMC attendee.

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Playing matchmaker is part of the job

When it comes to dating, you’re trying to find a compatible life partner. In marketing, you’re trying to find a compatible business to work with. Both cases involve making a connection, and throughout the courtship - in life or business - important distinctions need to be made. People are in different stages or ready for different levels of commitment, and need to be treated accordingly.

That’s why Jelly has decided to take some of the guesswork out of equation and play matchmaker (consider us the eHarmony of marketing). Sometimes, part of our job is finding the right match between two of our clients in the hopes there is a spark that ignites new ideas.

Here are a few of our clients who made it to the altar, so to speak.

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