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Back to Basics: Marketing Edition

September has been a month of getting back to the digital marketing basics at the Jelly office. Each one of us took the time to reflect on the number one tip in our respective fields. So grab a pen and notebook (or just bookmark the page), because we're about to take you back to school!

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Why Video Marketing Marketing Matters

Marketing shouldn't be about "sell, sell, sell," but about providing something compelling. It is less to do with "telling people what to do, but more to do with giving them something, whether it is an emotional reaction and connection, or something educational.

Our Mutimedia Specialist, Joseph, lays down why video is arguably THE most important marketing tool of 2017 and beyond.

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Accountability and Reporting Were King in 2016. How’s 2017 Looking?

After the whirlwind that was 2016, 2017 is finally here. A time to start fresh, take control and take the world by storm. This might fizzle out soon enough but let’s start with a positive attitude.

So, what trends can we see in digital marketing in 2017? We turned to Jelly’s Principal, Darian Kovacs to make some predictions. But in order to move forward, we have to take a step back.

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How to increase YouTube views with Video Marketing Expert Marlon Doll

Marlon Doll - BroadbandTV and Bachelor on A Budget

Marlon Doll is a Vancouver-based entertainment producer and digital marketer with 7 years experience on YouTube. He’s a YouTube Certified Consultant in Audience Development and Digital Rights. He currently works at the World’s largest multi-platform network BroadbandTV as the music content manager, consulting and managing some of the World’s largest music channels and their content.

Marlon also works independently with brands to help them reach their customers through his video marketing company Vireo Video, with a focus on sustainable food and health brands.

Marlon produces and hosts a cooking show called ‘Bachelor on a Budget’ that teaches people how to create cheap, healthy, and tasty meals. Just over a year in, he’s built the channel to over 70 videos, 8000 Subscribers, and 500,000 views through organic growth, been featured on the Oprah Winfrey Network, on the Dr. Oz Show, and produced the series on a minimal budget.
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