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Summer Survival Guide: PR Edition

Sweet summertime has arrived! In the PR world, the season can be somewhat of a "slow" time. We've created a mind-blowing guide for PR professionals to capitalize on the sunny weather and long, lazy days!

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4 PR Software Programs You Should Consider Using

Collecting and developing media list content is a very important aspect of any PR professional's job. With great media lists come great outreach and overall campaign results, but these lists don’t grow and support themselves. PR professionals need to manage all of their lists self-sufficiently, and this is a constant challenge. Another challenge our industry faces, is maintaining a healthy, ongoing relationship with the media themselves.

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The DNA of a PR Director

Nicolle Hodges is Jelly's PR maven. In addition to having mad skills, she is genetically wired to shine in the crazy world of PR.

You know you have found the right job when your natural abilities complement the challenges of the industry. You become a problem-solver and innovator. While skills can always be learned and upgraded, there are certain traits that simply cannot be taught; they are part of your genetic code.

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