It was necessary to instigate conversation regarding an expensive piece of hospital equipment. The decision hinged on reaching the right people who work in a position of power at the hospital whom could ultimately decide to make the purchase. We had to find a way to reach a B2B audience and inspire those specific individuals to see the equipment’s value and therefore comfortably commit to the cost.
Although we executed outreach on social, combined with a bit of PR and outsourced blogs, the highlight was the digital ads - a catalyst for increased traffic to their website. This resulted in 292 demo requests and 33 phone calls received directly from Google AdWords.