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CASE STUDY:

Trading Post Brewing

  The Challenge

In 2015, Trading Post Brewing announced it was coming to Langley. Born out of a passion for great beer and from desire to serve the community, Trading Post Brewing has committed itself to being a social hotspot in the neighbourhood – a place to come together, make friends, and enjoy delicious craft beer. Being Langley’s first craft beer brewery, the challenge was spreading the word, getting people excited, and making sure the entire city was ready for Trading Post!


  The Solution

The website was a communication hub to tell the Trading Post story, to share updates, and to educate the audience on the beer. We used social media to build excitement and keep the audience updated on brewing, construction, and company story. We used PR to make sure that publications and news sources around the Lower Mainland knew Trading Post was coming and that the city better be ready! Digital Ads on Facebook and Instagram helped us strategically target the audience and make sure we were hitting the folks that mattered most – the locals.


  The Results

  • 363% growth in Facebook following in first quarter

  • Over 1,000 Instagram followers in first quarter

  • Close to $200,000 in Earned Media in first half of 2016

  • $136,993 earned media for Brewery opening

  • 160% increase in Instagram following in Q1 2016

  • Weekly sales surpassed forecast in first 3 months

  • 3,744 social media ad clicks in first quarter

  • More than 4,500 visits to the contact page on website

  • More than 1,000 driving directions requests on Google in the last 90 days

  • 40,000 website sessions since October 2015

  • Instagram following increased by almost 100% in February 2016

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