Meet Penny Wilson
Penny Wilson is the CMO, Hootsuiteand has more than 30 years of experience in senior marketing and executive leadership roles in the technology industry.
Her previous roles include Chief Marketing Officer (CMO) at Juniper Networks, CMO and senior vice president at Macromedia in addition to executive positions at Alias|Wavefront and Merrill Lynch. At Macromedia, Penny led the company’s worldwide marketing efforts through a successful $3.4 billion acquisition by Adobe Systems Inc.Read more
The third annual Change in the Making Conference (CIMC) was held at the Westcoast Railway Heritage Park in majestic Squamish, B.C. Over the course of two days, incredible speakers from Google, Facebook and Pixar took to the mainstage to present their ideas on changes in the industry. As an event host, Jelly Marketing experienced all the action up close and personal. We decided to compile a list of our top three takeaways/tips as a CIMC attendee.
Do you have a degree, but have troubles working with basic digital marketing tools? Are you a digital marketing professional, but can’t keep up with the constant influx of online platforms? Cue panic mode... or wait. The solution could be as easy as a click of a button (or two). Let Jelly teamster, Olivia, show you how you can shine with your 2017 certifications.
Marketing shouldn't be about "sell, sell, sell," but about providing something compelling. It is less to do with "telling people what to do, but more to do with giving them something, whether it is an emotional reaction and connection, or something educational.
Our Mutimedia Specialist, Joseph, lays down why video is arguably THE most important marketing tool of 2017 and beyond.Read more