As a Public Relations agency, it is our job to keep up with the ever-changing media landscape in Canada. From pitching editorial stories to journalists to purchasing advertorial pieces, we’ve engaged with more contacts than we can count (check our outboxes for proof!). With a diverse range of outlets and corresponding ‘parent companies’ or owners, it can be hard to remember who belongs to who!
Enter our ‘cheat sheet’. We’ve created an infographic to help you (and ourselves) keep track of Canada-wide media outlets and their respective owners. What is your favourite outlet?
Did we miss anything? Send us an email to firstname.lastname@example.org! We’d love your input or feedback on our list.