Many people who are on the lookout for lawyers will google, check a website, look through the paper, you name it, before actually calling a law firm. To make this process beneficial to your law firm, these are the top 4 things you need to account for.
Leads from SEO
Investing in SEO for your website is a great way to get leads on prospective clients. By investing in SEO, you are making your website optimized for any search engine. This will bring any keywords you have, and target your ads or website to prospective clients searching these words.
Leads from Articles
Articles are still a great way to nab clients. If they are reading a newspaper or magazine and notice an article on something you specialize in, in the form of an editorial, they are more likely to trust you as a law firm. This shows you have the knowledge and resources that will be helpful in their search for finding the law firm that is right for your audience.
Leads from Bing and Google Search Ads
By linking Bing and Google Search Ads to SEO, you are able to target your audience. Much link SEO, keywords will prompt your services. If someone is searching for a lawyer, if that is one of your keywords, these ads will pop up right away for a potential client.
Leads from Whitepapers
Whitepapers are a great way to provide information about your law firm and lawyers. This can show what you specialize in, how you work, success rates and more. It is a professional way to package this information in one place. They can be posted online and printed to be placed in office spaces and more.