How do you make a lawyer friendly? Baker Newby came to us with exactly that challenge; they wanted to humanize law and make people realize that behind the tough lawyers, was a soft human who was there to help people. Ultimately, Baker Newby challenged us to get more leads by making people realize that the faces behind Baker Newby are friendly, smart, and human.
What better way the lift the hood and show off your human side than social media? We decided to use social media as a way to focus on; client wins, blog posts the highlight Baker Newby’s expertise (especially topics relevant to current issues), community initiatives, and most importantly – the people. Weekly spotlights of the lawyers, including video features of some, brought a personality to the social media page. We used Facebook Page Like ads to attract a larger audience and continue to grow the page. We used Google Search Ads and SEO to generate leads through Google search organically and through the ad platform at key performance times. Ensuring proper goals in Google Analytics allow us to report to Baker Newby every month where leads are coming from - be it through social media, SEO (organically) or digital ads.
Baker Newby's average organic search ranking went from 18th to 4th for the terms "Abbotsford lawyer" within 6 months!
326 callers to date in 2017 (as of October 24th), an average of 33/month
224 forms submitted to date in 2017 (as of October 24th), an average of 22/month
An average of 55 leads/month compared to an average of 17 leads/month before working with Jelly
70% growth in social media following in 2017 (as of October 24th), increased engagement on social media posts
Jelly Marketing is an award-winning Digital Marketing & PR firm providing digital ads, social media, SEO, & public relations services to brands in Vancouver and the Fraser Valley
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