OverviewI bring over 15 years of experience in marketing, communications and public relations. Throughout my career, I have also been a founder and board member of various foundations and charitable organizations.
I spent five years both employed with and directing a range of entrepreneurial ventures. These included a publishing company (producing two Canadian best sellers), a series of national youth worker conferences and a national newspaper for Christian youth workers.
I then invested four years of consulting in the charitable sector at a local law firm, which was launching new fundraising technology. As part of the marketing and service team, I helped the company launch two successful fundraising tools. At this time, I also led Canada’s first Youth Venture program, a global initiative providing training and funding for students to start new businesses.
For the last four years I have focused on the technology sector, leading an app development agency and growing a digital marketing agency, Jelly Marketing. We work with various local, national and global brands and we are the co-creators of the Canadian Internet Marketing Conference.
I've worked with various local, national and global brands building and executing on their digital & PR strategy. I've been featured in BC Business magazine, Business in Vancouver and spoke on the Canada Post training circuit. I'm currently a marketing professor at Trinity Western University, a contributor with Small Business BC and Shaw's recent Business Resource Centre, and most recently I'm teaching a series of workshops for the BBB on topics of Social Media, Digital Ads and PR.
Speaking BioDarian brings over 15 years of experience in marketing, communications and public relations. Throughout his career, he has also been a founder and board member of various foundations and charitable organizations. Through his award-winning company, Jelly Marketing, Darian has worked with various local, national and global brands building and executing on their digital & PR strategy. He co-founded the Canadain Internet Marketing Conference and he's been featured in BC Business magazine, Business in Vancouver and on the Canada Post training circuit. He is a contributor with Small Business BC, Entrepreneur, and both Rogers and Shaw's Business Resource Centre on topics of Social Media and PR. Being both an educator and practitioner, Darian's mix of stories, practical examples and takeaways leaves audiences feeling inspired and equipped to implement social media and PR strategies into their organizations.
7 Reasons Why PR is Worth the HustleIt's often said that there’s something magical about public relations in business. A lot of time and resources go into this marketing method, but what is so special about it and why should businesses invest in it? Darian Kovacs, PR mastermind and Managing Partner of the award-winning Jelly Digital Marketing and PR explains how PR can, and will, bring the "WOW" factor to your business.
The importance of telling your story
Using PR to stay human in a tech-forward world
Off site SEO and how PR can help you get on the first page of Google
How PR helps HR
Using PR to effectively reach your target market
Expanding your reach through multiple platforms
Increasing your client's trust through PR
PR's Role in MarketingBehind every brand, company and person, there is a story. Whether it is how the product affects someone, or the philosophy/owner behind the company, it is never just about the product. Darian Kovacs, Managing Partner of award-winning Jelly Digital Marketing and PR shares his insights on the world of PR and why he thinks each business should be taking advantage of it and incorporating it into their marketing strategies.
What PR can do for you
Where to start - uncovering your story
How sharing your story doesn't have to feel self-serving
PR is more than just press releases
The benefit of integrating PR into marketing strategies
- Managing Director, Jelly Marketing
- Professor of Marketing, Trinity Western University
- Fundraising & Technology Consultant, Benefic Group/Venus Industries
- Vancouver Director, Youth Venture – Ashoka
- Ministry Director, Billy Graham Evangelistic Association
- Conference Director, Youth Specialties - Zondervan - Harper Collins
- Founder/CEO, Ponder Publishing
- Youth Pastor, Peace Portal Alliance Church
- Founder/Director, campusfire/Canada Fire Ministries
- Youth Director, City of Surrey
Volunteer ExperienceFoundation Board Member
- Love Global Foundation
- Abba Canada Foundation
- Seacrest Foundation
- A Rocha Canada
- City in Focus
- SIM Canada
- Canada Fire Ministries
- Water Street Arts Society
- Edinburgh Business School (MBA in progress)
- University of Victoria, Child & Youth Care - Art Education
- Metis Nation British Columbia Citizen
Local charities Jelly has supported through donated work or gala and event services:
- BC Children's Hospital - Crystal Ball Gala
- Gone Country Cancer Fundraiser
- YWCA Women of Distinction
- Canucks Place Children's Hospice
- International Justice Mission (IJM)
- Ronald McDonald House of BC (RMHBC)
- Delta Hospital Foundation
- Langley Memorial Foundation
- Sources BC
- British Columbia American Marketing Association (BCAMA)
- Langley Animal Protection Services (LAPS)
- Jewish Community Centre
- Wellspring Foundation
- Back to the Bible
- Opportunity International
- City Dream Centre
- Village Golf Tournament
- The Spartan Foundaiton
Other AccomplishmentsCo-launched a Google-inspired commuter bus:
We had the pleasure of having Darian Kovacs speak at one of our Business Breakfast Sessions. The presentation was on point for our members, and Darian has a fabulous presence. He presents very informatively, while engaging the audience with great anecdotes and humour to keep it light. He was very professional and clearly knows his material and is very passionate about it. I would highly recommend Darian for any presentation, and we look forward to having him back in the future to one of ours!
Trevor Wyman, Associated Equipment Distributors of BC
I heard Darian speak for the first time at the 19th edition of the Vancouver Esthetique Spa International Conference. I was drawn in by his upbeat, fun and professional personalty, The knowledge he provided me and the class was in a way we understood. I am not very savvy with social media, but once Darian's talk was over, I felt much more confident. I will take his tips and information about social media and apply them to my business to drive more traffic, 5 star ratings and success. Thank you Darian for opening up my eyes to a whole other virtual world that I am excited to be apart of.
Tanya Higgin, Emerald Day Spa
I attended Darian Kovacs' lecture "Brand Building with Social Media" at the 2017 ESI Vancouver Spa Show this past weekend. I found this lecture was presented well and would recommend it for anyone who is looking for practical advice on building your brand following. He discussed the differences in popular social media and provided helpful advice as to “what you can do” when using them. He also gave tips on collecting data through free and accessible programs online and how to use this to your advantage.
Nicola Berg, Spa Supervisor
I’ve met Darian at the ESI Spa Show. I really enjoyed attending his workshop! I find Darian very knowledgeable and passionate about Digital Marketing. He’s resourceful and also super helpful and supportive in sharing his information and knowledge.