We read your numbers and follow your data.
To build an effective digital marketing strategy, we begin by outlining and understanding the following data points:
- Your business goals and KPI’s (Key Performance Indicators)
- Your current analytics. This could include any current digital advertising efforts you already have including Google Analytics, which helps us understand your active audience.
- Your target market and industry insights
With a full understanding of both your goals and measurable KPIs, we craft an online advertising strategy to help you reach and engage your ideal audience on any device, anywhere and anytime.
Starting with keyword research, we select the best terms that fit your brand, content, product or service and give you the best online opportunities. Using your targeted keywords, we build on them by tapping into market share, competitive analysis, and keyword difficulty and volume data. In addition, we explore the effectiveness of long-tail and short-tail keywords that may bring quality traffic and conversion.
After we’ve tailored a unique keyword cache, we implement a two-fold advertising strategy (or blended campaign strategy) consisting of Paid and Organic Search Engine marketing, to boost your company’s website ranking.
Paid ads can jumpstart your traffic, while SEO collaborates to optimise and sustain long term organic presence and search performance.
When it comes to paid ads, there are a few options. Our clients benefit from a combination of Facebook, Google PPC and retargeting. Together, these three methods form the future of advertising in a digital age and can be used dynamically within your digital marketing plan.
We think it’s pretty neat, but if you’re confused about anything, why don’t you drop us a line
and ask us for more details about what our digital marketing services could do for your business.