On this episode of Marketing Jam, Shaheed Devji talks to Paula Skaper, President and Co-founder of Kinetix Media.

Paula discusses the importance of using your existing social media following to build a longterm email mailing list. We also chat about the importance of spending your marketing dollars on higher quality content.

 

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This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show.

You can find and subscribe to Marketing Jam on iTunes, and Stitcher

Follow Jelly Marketing:

Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com

Find Shaheed Devji:

Website - shaheed.ca
Facebook - facebook.com/shaheeddevjimedia
Instagram - instagram.com/shaheeddevji
Twitter - twitter.com/shaheeddevji

Follow Paula Skaper:

Website - kinetixdigital.ca/marketing-speaker/
YouTube - youtube.com/user/kinetixmedia
Twitter - twitter.com/KinetixMedia
LinkedIn - linkedin.com/in/paulaskaper 
Facebook - facebook.com/KinetixMedia