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Jelly Academy Digital Marketing Courses
Jelly Academy Digital Marketing Courses

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STARTS ON

Tuesday
Jan. 30, 2018

DURATION

18 hours
over 6 sessions

PROGRAM FEES

$2,226
(grants available)

Jelly Academy - Professional Certification Course

COURSE DESCRIPTION:
This course is our foundational offering, which presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them.

This course is ideal for those with limited experience in digital marketing, or for smaller companies without a dedicated marketing team. During this course, trainees will become more confident and equipped in understanding the value of digital marketing, and will be able to immediately implement learned concepts in social media, digital ads, public relations and content marketing.

In this course, trainees will learn:
  • Why every company should have a digital marketing strategy
  • How to identify the pain points in their own company’s strategy
  • Why it matters to have a target audience (Ideal Buyer), and how to identify them
  • How to identify the most effective ways to reach this target audience
  • How to set SMART Marketing goals, and quantify results to measure success

COURSE STRUCTURE:
Our complete Digital Marketing Training program consists of four modules:
  1. Module 1: Social Media
  2. Module 2: Digital Ads
  3. Module 3: Public Relations
  4. Module 4: Content Marketing

ASSESSMENT METHODS:
This training is primarily hands-on. Assessment methods therefore include:
  • Direct observation during classroom sessions
  • Checks for understanding, Q+A, and class participation
  • Adequate completion of homework given in all modules

COURSE FORMAT:

Hours: 18 hours over 6 sessions
Format: Classroom setting at Northwest Building @ Trinity Western University, 7600 Glover Road, Langley, BC
Course capacity: Maximum 40 people
Time: Tuesday evenings, 7:00pm-10:00pm
Cost: $2,226
Duration:
  • Winter Session: Jan. 30 - Mar. 6, 2018 OR
  • Spring Session: Apr. 3 - May 8, 2018
Class Hours:
  • Total Classroom Instructional Time: 18 hours
  • Total Remote Instructional time: 22 hours
  • Total Remote and Classroom Instructional time: 40 hours
Optional: There is an additional 22 hours of instructional time provided via video training and readings to help you achieve further certificates by Google, Hootsuite and Facebook.

INTERESTED IN TRAINING BUT IT'S NOT IN THE BUDGET?
You may be eligible for a Canada-BC Job Grant. Jelly Academy is an eligible training provider. Click here for more information.

WANT TO FIND OUT MORE?
Call us at 604.674.3559 or 1.866.459.1648 (toll-free), or contact us using the button below.

+ See Breakdown of Modules

  • Module 1: Social Media

    Description:
    Since this module begins our course, we start by teaching trainees how to identify their target market, personified as a Buyer Persona. Identifying this Persona is key to determining the company’s social media strategy (and digital marketing strategy more generally), since this Persona will not use all channels equally. Building on this awareness, we move to offer a foundational overview of the main social media channels (Facebook, YouTube, Pinterest, Twitter, Instagram, LinkedIn), and how these integrate with a successful social media strategy.

    Instructional Objectives:
    • The importance of identifying and creating a Buyer Persona and how it relates to social media channels
    • The benefits of having a strong social media presence, and its key role in the attempt to reach one’s target audience
    • Foundational overview of the different social media channels, the best media to use on these, and the type of users active on each one

    Measurable Learning Outcomes:
    • Assess and identify one Buyer Persona for the company
    • Understand the benefit of having a strong social presence, and assess the effectiveness of the company’s current social media engagement
    • Strong familiarity with the main social media channels (Facebook, YouTube, Pinterest, Twitter, Instagram, LinkedIn), and the strengths and limitations of each
  • Module 2: Digital Ads

    Description:
    This module provides a foundational understanding of digital ads, how they work, and what a successful strategy looks like. For those new to advertising, we explain the benefits of doing so; and present an overview of the most used digital ad media: Google search, Google display, Social (Facebook, Twitter, Instagram, LinkedIn, TrueView). We cover the purpose of each medium, which media are best for which types of companies, and offer best practices and tips in setting up your strategy.

    Instructional Objectives:
    • The benefits of investing in digital ads and how they can integrate with a broader marketing campaign
    • How to evaluate a digital ad for effectiveness, design, and reach to your Buyer Persona
    • Strong familiarity with digital ad platforms, including Google search, Google display, Social (Facebook, Twitter, Instagram, LinkedIn, TrueView), retargeting, etc.
    • Best practices, tips and tricks from industry experts

    Measurable Learning Outcomes:
    • Identify the benefit of having a strong advertising presence
    • Differentiate between the various digital ad platforms, the benefits of each one, and their role in a broader campaign
    • Feel confident evaluating a digital ad’s effectiveness with regards to a Buyer Persona
  • Module 3: Public Relations

    Description:
    In this module, we explain what ‘public relations’ means, and present an overview of a successful PR strategy. We provide a foundational understanding of various PR avenues, including: traditional, experiential, influencer partnerships, and thought leadership. We guide trainees in auditing their current social media presence, and explain the basics of a successful press release.

    Instructional Objectives:
    • The benefits of investing in PR and how it can integrate with a broader marketing campaign
    • How to evaluate the company’s current PR strategy for effectiveness, design and reach to a Buyer Persona
    • Familiarity with various public relations avenues: traditional, experiential, influencer partnerships, and thought leadership
    • Best practices, tips and tricks from industry experts

    Measurable Learning Outcomes:
    • Identify the benefit of having a strong PR presence
    • Differentiate between the various PR avenues, the benefits of each one, and their role in a broader campaign
    • Completion of a draft press release that could be released to the media
  • Module 4: Content Marketing

    Description:
    Our final module offers a foundational overview of content marketing. We define what this means, and explore the most successful elements to a content marketing strategy. This includes covering how content marketing is changing with different buying habits; content’s essential role in retaining current customers and attracting new ones; and the various types of content (text, video, image, etc.).

    Instructional Objectives:
    • The benefits of high-calibre content and how it can integrate with a broader marketing campaign
    • How to evaluate the company’s current content marketing for effectiveness, design and reach to a Buyer Persona
    • Best practices, tips and tricks from industry experts

    Measurable Learning Outcomes:
    • Identify the benefit of providing valuable content to your audience
    • Differentiate between the various types of content, the best ways to market them, and their role in a broader campaign
    • Completion of draft content (e.g. blog post, email) that could be sent to prospects

+ Certifications You Will Receive

Upon completion, you will receive the Jelly Academy Digital and Public Relations Certificate, as well as the knowledge and support to achieve the following Google Certificates:
  • AdWords Fundamentals: The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
  • Search Advertising: The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
  • Display Advertising: The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
  • Mobile Advertising: The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
  • Video Advertising: The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.

You'll also be able to complete these certificates (and your course covers the exam fees!)

Instructor Bios

Darian
Darian Kovacs has developed curriculum and taught at various universities and colleges. He has over 6 years of experience in training, education and facilitation in teaching people of all ages how to market and promote their brand via workshops, school programs, group, and one­-on-­one training. Darian has written for BC Small Business and has been featured in Business in Vancouver and BC Business magazine. Darian is a member of the CPRS (Canadian Public Relations Society) and is the co-founder of the Canadian Internet Marketing Conference. Darian studied his MBA at Edinburgh Business School.
Amaan
Amaan Fazal believes social media is about being human, being real, and being responsible. His passion lies in connecting people and building authentic relationships both online and offline. Amaan loves to integrate his experience in customer service and social media management with our clients' digital marketing strategies. Fuelled by coffee and lifelong learning, Amaan can often be found enjoying new things (like affogato!) or geeking out with gadgets.
Brianna
With an extensive amount of administrative experience behind her, in industries ranging from real estate to transportation to engineering, Brianna Abbott has no trouble being a master organizer, communicator and manager of digital ads. Though she seems all smiles, Brianna means business. Purposed in achieving the best results for everyone around her, Brianna is a non-stop go-getter. When she’s not optimizing your campaigns, Brianna can likely be found working out, watching a movie or soaking in some cherished family and friend time.

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